Top 3 Monetized Media Marketing Strategies That's Working Right Now!

Register Here

How to Use S.M.A.R.T. Goals to Excel

November is considered many things to most people. For most business owners, it’s the fourth quarter. It’s near the end of the year for goal-setters, and the average individual, another month.  As you can see, closing out another year has a different meaning for everyone. Many times we look at life as if we expect to see the next day, and the visions we’ve had will work out without any participation or intentions from our efforts. 

I remember when I had no clue what it meant to “create the future I desired” until I learned how to use S.M.A.R.T. Goals. Parts of my mind believed I needed to have permission to accomplish some of them. So, I didn’t attempt to try. Until one year, I noticed my status wasn’t any different than the year before. I had to figure out a different way to accomplish what I wanted or sit and watch years go by while my physical fitness goals, performance appraisals, and relationships would become stagnate. That was a game-changer! I realized I had to shift positions for things in my life to change. That’s when I learned how to become proactive in my career and life.


I use the following S.M.A.R.T. Goals principles and begin going in the direction I’d hoped.

Specific: What will you accomplish? What actions will you take?

Measurable: What data will measure the goal? How much? How well?

Achievable: Is the goal doable? Do you have the necessary skills and resources? How must you prepare yourself to accomplish your goals?

Relevant: How does the goal align with broader goals? Why is the result significant?

Timebound: What is the time frame for accomplishing the goal? Does the time allotted appear to be realistic?


It’s essential to understand the power of focus when creating goals. If you identify more than three at a time, it’s easier to get lost and discouraged. By choosing to be focused on less than three S.M.A.R.T. Goals at a time, you allow room for expansion and freedom to adapt.


Once you identify the top three things, you desire to work towards, write out the steps necessary to make it possible. Be intentional about the outcome you want to receive and further research the best method possible.


Find an accountability partner or someone you can trust to help you move along. Perhaps they’re willing to go on the journey with you, and the two of you succeed at the same time?


After you’ve accomplished that audacious goal, choose another, and start over again. Be sure to celebrate your success in achieving that physical fitness goal, receiving that outstanding performance appraisal, and ongoing relationship goals, you were strategically S.M.A.R.T. about attaining.


May I Help?

I offer consultations around business strategy, storytelling, media, and marketing as it applies to content marketing and much more. No question is too small.  I’m here to help, should you want to talk that over and see how I can get your company’s content marketing to serve you better. Just drop me a line via this contact form and I’ll get right back to you. I look forward to helping you.


Fear Is Not An Option; playtime is over

We are in difficult times, and there’s no room for passiveness. It’s time for the leader in you to show up and rescue yourself from unpreparedness! As a service member, we know what it’s like to stand up and take charge when needed or called to perform. We’ll this time, and you have to call yourself forward. We’re in an economy that’s not the same as it was two months ago.

Jobs are lost, and so is the ability to make money in traditional ways. So, it’s time for us to get creative. The things that we’ve been working hard for is at stake. So, we must stand up in our authenticity (whatever, that may look like). It’s a time when we have to find out what works for us as individuals and an opportunity to create the life we want.

The playing field is wide open.

But you can’t sit around having a pity-party. You must be intentional.

If you’ve been staying abreast of the news, you’ve since discovered that Americans have recently lost roughly 195 million jobs. The unemployment system has failed to accompany the millions of requests for compensation. Sadly, due to the circumstances, many of these jobs will not be returning. Restaurants closed, car dealerships are offering unique payment options (basically pay when you can type of deals), and department stores have furloughed employees. The Staffing Industry reports that at least 20% of CFO’s state they’re already under pressure to manage costs tightly and are sensing the opportunity and benefits of having a remote workforce. Those striving to utilize their ability to think outside of the box will implement and adjust their business idea for online usage. What type of service can you provide? What level of knowledge are you always sharing with others? Could that be one of your gifts? Perhaps, one that you can package and offer to someone remotely? Consider becoming an independent contractor and working remotely. As an independent contractor, you’ll provide your skillset to employers under remote working conditions. However, you call the shots. Being a contractor takes preparation, and you can have your business in operation within 3-5 weeks and be ready when the request begins to flow.

Not sure about contracting? Don’t cut yourself short by lining up for the shelters yet! These days, if you have a cell phone, a social media account, and a Paypal account, you can start a business. It’s not that difficult. Yes, there will be a learning curve, but we all have to start somewhere. Just start. The longer you wait, the longer the internet will be flooded with others who offer the same thing. Then, it may become difficult to find your services. I feel there’s no better time for the “real you to show up” because now we get to see the authentic you. The “passionate” you. The side of you that you’ve been too afraid to reveal to others, but because you’re in a corner, you must choose whether you will sink or swim. However, because I know you, you’ll decide to swim. I’m betting you will. Your survival skills will kick in, and you’ll do what’s necessary despite what it looks like because that’s who we are.

I intend to push you to be more and do more of what God has been asking you to do for a long time. Start utilizing your time wisely, create a plan, seek a mentor, and make it happen.

Get out there and share your gifts with the world.

Sistah Soldier is an inspirational leader who helps veterans, women, and minorities step into God’s call for their lives using their creative skills. She’s the CEO, Host, and Executive Producer of SHE VET iNSPIRES Television Show and the Executive Recruiter for SHE MediaTech ™.

How to Decide on A Career

Deciding on a career can feel daunting and a bit confusing regardless of the level of experience you may have and depends on additional conditions which should not be overlooked.  Most of the time, employment is chosen because of previous experience, or someone mentioning “you’d be good at this”!

Now more than ever, it’s crucial to choose a career that will make you happy.  We’re in the technology age, and employees are mixing telework with office work.  So, it’s imperative to have flexibility, and if that’s the case, why not enjoy your work.  Here are five things well worth considering that will help you narrow the decision process and guide you to a more purposeful position.

Skills.  To decide where you’re going, you must consider your current status.  What level skillset do you currently have?  Is it really what you’d like to do in the future?  If not, you have the power to change it all!  Can any of your skills be transferred?  What’s the observation of the future outlook for the career you’re considering (use the department of labor chart)?

Interest.  Make a list of various types of activities you enjoy doing consistently. This can be as simple as walking outdoors, communicating with others, working indoors, helping people.  Or, perhaps activities like organizing, and don’t forget your hobbies such as cooking or traveling.

Values.  These are essential considerations such as having time to spend with your family, being off on Sundays for worship, maintaining a healthy lifestyle, and the ability to spend time exercising, earning livable wages.

Style of work desired.  Do you prefer to work indoors, or outdoors?  In a corporate office environment, or in the field not having an office at all?  The choice is optional.  You just have must choose.

After you’ve considered each of these areas in an authentic way, you’ll discover the best approach for you to obtain your vision.  By using this guide to understand how to decide on a career, you’ll access a natural result.  To learn more ways of choosing a new career or job, visit and consider taking a career assessment, or enrolling in personal and professional development courses. It’s time to begin strategically designing your next career move.

Sistah Soldier is an inspirational activist who helps veterans, women, and minorities step into the call of God for their lives. She creates online courses and training to assist women in transition in their careers.  She’s the CEO, Host, and Executive Producer of SHE VET ™ Television Show, and the Executive Recruiter for SHE WORKS Digital ™. This article was written for The Chicago Crusader Newspaper on  July 7, 2019.  All Rights Reserved.

Are Jobs Lost Due to Technology

I recently had a conversation with someone about how kiosks replace cashier jobs.  We see them in most major chains such as Target, Walmart, and Grocery stores.  I’m guilty of choosing to work with the cashier hoping that my dedication would impact the decision maker’s choice for keeping the cashiers on the registers and perhaps save their job.

The truth is whether I stand in line with a human cashier or an electric impersonator, it won’t slow down technology.  Believe it or not, computers create more jobs.  How?  It takes a workforce to man the machines.  The question is, are there enough people willing to improve their level of skills to meet the rising demand for technology.

Today’s modern workforce is becoming more challenging to convey to both millennials and baby-boomers.  There are unique hurdles posed for employers and workers.  Each one has a responsibility to learn how to navigate the process if there is a desire to move our economy and careers forward.

Millennials want to work in places that allow them to play with the latest gadgets and be innovative.  They should be allowed to contribute ideas and learn to use their voice.  As time progress, it will be needed.

Baby-boomers are reluctant to learn how to use specialized uprising machines, but it’s essential to stay current and develop professionally within your industry.  Learn how to master LinkedIn challenges, and new computer programs to avoid being stagnant.   Perhaps, even non-tech savvy positions can keep you within the loop of maintaining a career in the workforce.  Make it a habit of learning something new every year.

Managers desire to expand their businesses, grow their bottom line, and stand out among the competition.  Each one has a different objective. So, how does everyone meet in the middle if we want our economy to flourish?

Forbes states “Technology has replaced 90% of jobs humans used to do”.  Baby-boomers are experienced and carry far more weight when it comes to having the ability to mentor and teach work ethics.  So, it’s crucial to maintain a certain level of experience onboard an enterprise.  Senior expertise is precious for companies to continue existence and growth.  Being knowledgeable does not excuse the fact that times are changing, and baby-boomers must keep up with technology if they desire to remain in the workforce.

An establishment desiring to grow must also offer upgraded equipment that invites the innovation of the millennials.  Having outdated office equipment indicates hard labor, and that won’t fly.  Conduct weekly, monthly, or quarterly training that will ensure the employees they’re cared for, respected, and appreciated.  Implement mentorship training to support employees.  This identifies there’s room for growth within the company, and you believe in their welfare because you’re investing time and effort for their future.  Avoid high turnovers by keeping a mixture of new ideas between the two groups and remember to place employees where they can operate in their passion.  It requires changing their position or having to alter their pay.  Either way, if you have an excellent employee place them where they’ll excel and your company will shine.  Then, it becomes a win-win for everyone.

It’s possible to find additional training without draining your bank account.  There are student loans, grants, the GI Bill/Post 911, and even some organizations that offer low-cost training that can boost your level of pay with one exam.

It’s time to be creative when considering your future because being stubborn and unwilling to advance won’t get you very far in the corporate world.

Chris Brogan is a business advisor and digital marketing consultant. Get in touch with him here.

Sistah Soldier is an inspirational activist who helps veterans, women, and minorities step into the call of God for their lives. Sistah is a business advisor and digital marketing consultant. Get in touch with her here. She creates online courses and training’s to assist women in transition with their careers.  She’s the CEO, Host, and Executive Producer of SHE VET ™ iNSPIRES Television Show, and the Executive Recruiter for SHE WORKS Digital ™.  This article was written for She Serves, She Matters of Americas Heroes Group, and The Chicago Crusader Newspaper.  Copyrights Reserved© Sistah Soldier 2019

Imagine You Can’t Fail

First, sit in a quiet area with your pen and paper. Close your eyes, and visualize what you want your future to look like 5 years, 10 years, and maybe 20 years from now? What type of lifestyle have you imagined?

What tools will you need to reach the short-term goals?  Make sure to include destination dates to have them become measurable.  Suggested tools you can use to make things easier are 1); 2);  3) if you’re a business owner, consider speaking with an advisor who can guide or help you develop a plan for retirement, delegate your estate, and create financial security for your family.  Finally, determine if your current situation will allow you to reach your future goals.  Be realistic with yourself and encourage yourself to gain the knowledge or skill to make things happen.

I CHALLENGE you to do something different that will get you closer to the woman you desire to be.  What will it take?   One small step at a time.  Start by writing out your dreams and then taking the necessary steps to make it a reality.  These will be your strategic goal planning steps.  Don’t just write them down, but really seek what’s in your heart.  Then, watch your life flourish.   If you’ve tried these strategies and need or prefer working with a group, consider joining Sistah’s Circle, or SOAR?  You’re sure to manifest the goals you’re expecting to achieve.



Advertise on TV

Interview Application

  • Choose
  • No
  • Air Force
  • Army
  • Coast Guard
  • Marines
  • Navy
  • National Guard/Reserves
  • Family Member
  • Nothing found
0/300 Max words
Well respond as soon as possible.
Why do we ask this question? To ensure we are the best fit for your marketing strategy.